Gaabor brand adheres to the German genes, established a laboratory in Germany in 2008, and led the German technical team to study the application of circular power in kitchen appliances. In 2015, the Gaabor team set up a user research center in Singapore to analyze the differences in cooking habits between Asia and Europe and to strengthen the attribute of "meeting the preferences of cross-cultural groups" in product design.

In 2021, Gaabor officially entered the Southeast Asian market. With its user-centered design thinking and more than ten years of core technology advantages, it became the best-selling new small home appliance brand in Southeast Asia at once after its launch. To bring more high-quality products to thousands of families, Gaabor continues to invest in new product development and technological innovation, continuously expanding the core series of kitchen appliances, like cleaning, personal care, and other product extensions, dedicated to providing users with a full range of solutions for a quality life.